PSB Must Uphold Quality and Public Trust: Minister Kharel
President Ramchandra Paudel on Saturday officially inaugurated NTV World, the English-language television channel of Nepal Television, during a ceremony marking the first anniversary of the Public Service Broadcasting (PSB) Nepal.
The inaugural event was held at PSB’s office inside Singha Durbar, where President Paudel also unveiled the official logo and mobile application of the institution. NTV World aims to introduce Nepal’s identity, culture, and achievements to a global audience through English-language programming.
PSB Nepal was formed through the merger of Nepal Television and Radio Nepal to create an independent, credible, and nationally representative broadcasting service. The PSB Act, endorsed by President Paudel on October 8, 2024, came into effect on November 8, 2024, formally transforming both state-owned media entities into a single public broadcasting institution.
The Act envisions PSB as a platform committed to providing accurate, inclusive, and development-oriented content for both domestic and international audiences.
PSB Must Uphold Quality and Public Trust: Minister Kharel
At the same event, Minister for Communications and Information Technology Jagadish Kharel emphasized the need for PSB to deliver high-quality, credible, and impactful content.
“The slogan of PSB must be justified through its work,” Minister Kharel said. “Its content should reflect innovation, creativity, and inclusiveness. Public service broadcasting should ensure easy access for all and reflect the nation’s identity and pride-from the perspectives of both Nepalis abroad and foreign viewers.”
Minister Kharel acknowledged that PSB began its journey amid multiple challenges and underscored the importance of its sustainability, content diversity, and digital adaptation. He urged PSB to enhance its audience reach by integrating mobile and digital platforms, aligning with global trends in broadcasting.
“Television cannot be run the way it was in the past-placed against the wall and forgotten,” he remarked. “It must evolve with changing times, technology, and viewer expectations. Through all five channels of NTV, we must earn public trust, boost engagement, and remain competitive with private broadcasters.”
Minister Kharel further stated that the government is committed to ensuring the sustainability and professionalization of mass media by managing technology and human resources effectively. He also acknowledged the growing challenges faced by the Nepali media sector and called for collective efforts to safeguard its future.
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